Sometimes the Pin buttons can cover part of the bottom of your Pin, which would make it hard to see your branding.Ĭreated by Simple Pin Media for Replica Surfaces If you’re able to, add your branding to the top half of the Pin. In working with the Promoted Pins department, arrows are driving click through rates through the roof.īranding is an important element of your Pin, but it shouldn’t be distracting! One great way to use design elements to highlight an impact point of your Pin is by adding an arrow that points to your CTA. The less busy the Pin, the better! Using too many design elements can make your Pin too crowded and complex.Īsk yourself, what do I want my audience to understand about this Pin? And then make sure the elements on your Pin are serving that purpose. But just because you can use them, doesn’t mean you should! It can be tempting to use the many designs, icons, and elements that are available on many design tool platforms. So when in doubt, use color-blocking and clean lines for a Pin design that is on-trend and loved by Pinterest! Remember: aesthetically pleasing designs will stop the scroll. This helps the Pin stand out without jarring the eye while browsing the Pinterest feed. If you decide to use a patterned background, test out backgrounds with vertical flow – like the chevron above. Minimalist Pin design seems to be preferred by Pinterest – and Pinterest users! Busy designs can distract from your Pins message. However, think twice before making your Pin too busy. If your Pin design is not a full image, no worries! You can choose a high contrast background so that your image and text are easy to read on mobile. But don’t forget to use Pinterest keywords so that you can rank in the search engine! The subheading and copy are a great way to connect with your audience emotionally. Make it count by displaying your purpose of you Pin as simply as you can. While there isn’t a character limit for Pin copy, try to limit your text to a few words, if possible. The Pinterest visual search can generally read Pin copy – unless it’s script font – so make sure your font choice is helping and not hurting your Pinterest SEO. That’s easier with a short, concise title.Īnd on the topic of fonts: as pretty as they are, you should avoid using scripty fonts for titles and keyword text. Plus, Pins get rounded on the edges in the feed, so you want to make sure you don’t max out the title or copy to the edges of your Pin design. A long title is overwhelming and makes it harder to fit in all of your text and elements without crowding the image. One of the most important design tips to keep in mind is to leave breathing room in your Pin designs. Keep it short and snappy whenever possible! And while you should definitely include keywords, your title doesn’t need to be only keywords. Plus, with creative control of your photography, you can make sure images are shot with Pinterest in mind by shooting images with different angles and lots of white space. That’s because using your own images for your products will build credibility and your audience will be more likely to trust you. Stock photos are often used by other bloggers and Pinners in similar niches.Ĭustom photography will really level up your Pinterest Pin game. If you can, use your own images to stand out. That way, you can add in your elements and text overlays without clutter!Ĭreated by Simple Pin Media for May Lindstrom Skin When possible, use images with a lot of white space around them. After all, it’s the first thing that people notice! Your Pin image should accurately display your product or what your Pin is about. The most important part of your Pin is the image. Do you want your readers to buy now? Learn more? While you don’t always need a CTA, in some cases it’s a great idea! Branding: Is your brand mentioned on your Pin? Whether it’s a logo, product or URL, make sure your branding is included in your Pin.Maybe you like adding lines, dots, arrows, or other emblems. Additional Design Elements: Branding elements can be added to the Pin.Keep it simple and easy to read as much as possible. Subheading: A subheading is a great way to add extra text, but try not to be too wordy or add too much.Just make sure it is relevant to the Pin. If you can, use Pinterest keywords in your title. Title: The title should showcase your Pin and what it is about.This might be a product image, recipe image, stock image, or a collage of images. Image: The main focus on your Pin should be the image.We will go over each of these in detail below.Ī Pin design contains the following elements: Create Scroll-Stopping Pins with Tailwind CreateĪ Pinterest Pin design has several elements (except for those that are only an image).
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